Showing People Behind Data: Does Anthropomorphizing Visualizations Elicit More Empathy for Human Rights Data?


論文アブストラクト:We investigate the impact of using anthropomorphized data graphics over standard charts on viewers' empathy for, and prosocial behavior toward suffering populations, in the context of human rights narratives. We present a series of experiments conducted on Amazon Mechanical Turk, in which we compare various forms of anthropomorphized data graphics-ranging from a single human figure that "fills up" to show proportional data, to separated groups of individual human beings-with a standard chart baseline. Each experiment uses two carefully crafted human rights data-driven stories to present the graphics. Contrary to our expectations, we consistently find that anthropomorphized data graphics and standard charts have very similar effects on empathy and prosocial behavior.