Affective Color in Visualization

論文URL:http://dl.acm.org/citation.cfm?doid=3025453.3026041

論文アブストラクト:Communicating the right affect, a feeling, experience or emotion, is critical in creating engaging visual communication. We carried out three studies examining how different color properties (lightness, chroma and hue) and different palette properties (combinations and distribution of colors) contribute to different affective interpretations in information visualization where the numbers of colors is typically smaller than the rich palettes used in design. Our results show how color and palette properties can be manipulated to achieve affective expressiveness even in the small sets of colors used for data encoding in information visualization.

日本語のまとめ:

複数色のパレットとPAD感情モデルの位置の関係を調べ、色の与える影響を調査した研究。8つの感情をテーマとしたパレットの作成・評価の実験から、同じデータでも色で人が受ける印象は変わり色の三要素と印象に関係があることが判明。

(110文字)

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