Stranger Searching in a Strange Land: The Impact of Familiarity on Local Search

論文URL:http://dl.acm.org/citation.cfm?doid=3025453.3025705

論文アブストラクト:Local search entails looking for places, such as restaurants or hotels, in a geographically-constrained region. Within local search, it has been observed that an individual's familiarity with their environment (i.e. how well they know the area in a query of the form "{places} in {area}") impacts which places they are most interested in visiting. Less well-understood though is how people's information preferences differ during 1) different phases of the search process and 2) based on their level of familiarity. Through a series of surveys in the domain of dining, we explore how familiarity moderates what level of information is useful to an individual about restaurant location when choosing a place to visit. We further examine how these preferences vary between regions and phases of local search (deciding on a restaurant or determining how to go). We contribute an understanding of people's information preferences during search, building on prior research of how offline context impacts online needs.

日本語のまとめ:

レストランなど立地情報の検索において、(1)個人のその土地に対する精通度合いは、立地情報の提示方法の嗜好に影響を与えるか?(2)検索フェーズの違いがその嗜好に影響を与えるか?を調査。土地に精通しているほど地域名を好み、精通していない場合はランドマークを好むという結果。

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